Many sketches of potential logos were compiled, and two concepts were selected, developed and refined in Adobe Illustrator, focusing on capturing the brand's essence and visual identity.

A base color palette was chosen, and from there, three primary brand colors were carefully selected to represent the core identity of the brand, ensuring a strong and recognizable visual presence.

The branding guide for Maple Beer Co. encompassed the complete rebranding of the company, detailing logo usage, color palettes, typography, and design principles. The guide was designed and laid out in Adobe InDesign. I have included select pages from the guide.

This section of the branding guide showcases the final logo design and the official company colors, providing a cohesive visual framework for Maple Beer Co.'s brand identity.

Another page from the branding guide defines the typefaces selected for use across various media, ensuring consistency in the brand's visual communication.

This section of the branding guide presents the accepted logo variations and provides clear guidelines on determining buffer zones to ensure proper spacing and optimal placement of the logo in various contexts.

The branding guide establishes a clear and consistent social media presence through the use of cohesive icons and avatars, reinforcing brand recognition across digital platforms.

The business cards and stationery were designed to align seamlessly with the new brand identity, reflecting the cohesive and professional image of the company across all printed materials.

Merchandise mockups were also included in the branding guide to help visualize opportunities for increased brand awareness and additional income streams, aligning with the overall brand strategy.

All mockups were created in Adobe Photoshop, providing realistic visuals that effectively showcase the brand across various products.