• cover of campaign

    Play It Again Sport—Ad Campaign

    The entire campaign was executed using Adobe Photoshop, Illustrator and InDesign, alongside a studio setup featuring strobes and a full-frame camera. I shot in RAW format to capture the highest quality images, which were then imported and refined to create impactful visuals for the case study.

  • case study proposal

    The Proposal for the Campaign

  • campaign page 2

    Proposal—Page 2

  • proposal page

    Proposal—Page 3

  • proposal page

    Proposal—Page 4

  • proposal page

    Proposal—Page 5

  • image example from shoot

    An Image From the Photo Shoot

  • photoshop page

    Building In Photoshop

    I created the exercise equipment visuals by first importing and cleaning the images I captured of recycled materials in Adobe Photoshop. This is also where I transformed these images into compelling visuals to accompany the campaign.

Play It Again Sports—Case Study

This case study showcases an advertising campaign I developed for Play It Again Sports, focusing on the company’s commitment to recycling and sustainability. The campaign aimed to make consumers feel good about buying and selling used equipment by highlighting the positive environmental impact of recycling. Through creative use of imagery and messaging, the campaign emphasized the value of reusing sports gear and exercise equipment while promoting the company’s eco-friendly initiatives.